![]() ![]() ![]() From here Rockwell took an alternate path than its Slab Serif grandfather Clarendon. Its great success appears to have been partly due to a right place at the right time situation as the Godfather of geometric typefaces, Paul Renner’s Futura, was released just a few years prior in 1927 and shortly after took its place as one of the most widely used geometric sans-serif typefaces (more on Futura coming soon). It sits slightly more condensed (more slender in individual letter width) and taller in the lowercase letters (called x-height) than its predecessor but it did inherit Litho Antique’s even stroke weight and perfectly squared serifs. An updated drawing of 1910’s Litho Antique, Rockwell was released in 1934 for the Monotype Foundry. A brief historyĪs you dive deeper into the history of type design, as with all forms of art, you will find that the great typefaces often stand on the shoulders of those before them. So how is it possible that a typeface can feel scientific yet playful, retro yet contemporary and sharp yet warm? Welcome to the magic of Rockwell. In addition to this, Rockwell can also be very playful which is an interesting characteristic that is fairly commons with geometric typefaces. Rockwell is a wonderful example of how some Slab Serifs have an inviting warmth even when they should feel cold and rigid. Because it is so straight and angular it is can be very mechanical, but it also feels friendly and warm. It is almost entirely composed of circles, straight lines and right angles. Rockwell is at its core, simple geometry. Contact Copyright © 2013-2022 Jonathan Cunningham. ![]()
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